ZER0
Logo, can, and packaging design for a hypothetical non-alcoholic beer brand aimed at challenging binge-drinking culture and promoting safer choices. I explored bold typography, colour, and structural hierarchy to create a flavour-forward identity that communicates 0% alcohol with 100% social impact. The designs align with initiatives like New Zealand’s Drink. Don’t Drive. movement.Through this project, I refined the visual language of the brand, using packaging as a tool to spark conversation and reinforce responsible drinking while delivering a cohesive, impactful identity.
